Nile Breweries Limited (NBL) has officially launched Kyooto Waragi, a new spirit that marks the company's entry into the waragi category and further strengthens its portfolio of brands trusted and enjoyed by Ugandan consumers.
The launch, held at Ndere Cultural Centre, Kampala, brought together government officials, business leaders, distributors, media, and consumers to celebrate the introduction of a product designed to deliver a smooth, reliable, and enjoyable drinking experience.
Officials said during the launch that the company seeks to evolve with consumer preferences while maintaining its longstanding commitment to quality, innovation, and excellence.
They said Kyooto Waragi has been developed to offer consumers a spirit they can trust.
Speaking at the launch, Nkanyiso Mncwabe, Managing Director of Nile Breweries Limited described the launch as a new chapter.
"Today marks an exciting new chapter for Nile Breweries as we officially introduce Kyooto Waragi to consumers across Uganda. For decades, consumers have trusted Nile Breweries to deliver brands that bring people together and create memorable experiences. Kyooto builds on that legacy by offering a quality spirit that reflects our commitment to excellence, innovation, and meeting the evolving needs of our consumers," Mncwabe said.
"Every product we bring to market carries the reputation and standards that Nile Breweries has built over many years. Kyooto is no exception. From the quality seal that protects the integrity of the liquid to the smooth finish that defines the drinking experience, every detail has been carefully considered to ensure consumers enjoy a product they can trust."
Also speaking at the event, Wangechi Gitahi, Country Marketing Lead at Nile Breweries Limited, said, Kyooto has been developed with the Ugandan consumer at the heart .
"We wanted to create a brand that feels familiar, relevant, and enjoyable while delivering the quality experience that consumers expect from Nile Breweries."
The launch featured immersive brand experiences, entertainment performances, product sampling, and the official unveiling of Kyooto Waragi, giving guests their first opportunity to experience the newest addition to the Nile Breweries family..
